Founded in 1968, singapore pools has been a leading responsible gaming operator. They recognise that gambling can be addictive and harmful to individuals, families and society. They are committed to addressing the problem by raising awareness and promoting self-regulation. They have also taken steps to prevent the illegal spread of gambling activities by working with partners and the public sector.
The company has expanded its roster of products over the years to help Singaporeans stay within their gaming limits and offer an alternative to illegal gambling avenues. Toto, the state lottery game that was first played in 1968, is one of their most popular products. Its sister product, the Singapore Sweep, involves a seven-digit sweepstake drawn once a month. In 1986, the four-digit 4D game entered the market, followed by sports betting in 1999 and motorsport in 2008. In 2018, they added horse racing to their roster of products.
Their efforts have helped to gradually change the turbulent and risky gambling scene of the 1960s and 1970s. Although gambling still exists in our society, the social cost to individuals and families has become much less significant than before. They have shifted the focus of gambling from being a source of income to providing a form of entertainment and recreation.
As they continue their digital transformation, Singapore Pools has been focusing on security and reskilling their employees to be cyber-aware. Yeo notes that the COVID-19 crisis elevated their cybersecurity risks, resulting in an increased emphasis on securing their infrastructure and ensuring that their staff are adequately trained to recognise and report potential threats.
In addition, they are focusing on the adoption of new technology to drive efficiencies and enhance customer service. These include the use of automated processes and machine learning to enable them to identify patterns in their customers’ spending and gaming habits. This data will then be used to predict future patterns and develop targeted marketing campaigns for them. The company has also implemented mobile point-of-sale (POS) systems to facilitate their transactions.
Another major initiative is the launch of iShine Cloud in 2018. This is a cloud-based IT platform that allows charities to improve their productivity, governance and efficiency. It also helps them to focus on their core mission of helping others.
The company has made it a priority to be a “Company for Good” and leverage its strengths to benefit the community. This is reflected in their commitment to provide free IT solutions for other charities through iShine Cloud. They have also worked closely with the National Crime Prevention Council to dovetail responsible gambling messaging into anti-illegal gambling messages.
To support the charity sector, Singapore Pools has also launched iShine Cloud, a free cloud-based IT platform that allows other charities to improve their productivity, governance and efficiency by accessing a suite of tailored solutions. These are delivered through a trusted and secure environment. The platform uses Microsoft Azure, which provides a high level of data security and enables organisations to quickly scale up or down as their needs evolve.