When it comes to betting, many Singaporeans will head to the nearest Singapore Pools outlet, hoping to strike it rich with a big 4D or TOTO win. But if you want to skip the long snaking queue, you can also bet online at the Singaporepools sportsbook. This website has amazing features that make it worth the while to use it. You can even place your bets on Android gizmos, which is great for people on the go.
Founded in 1968, singapore pools is a state-owned company committed to providing safe and trusted gambling avenues for Singaporeans. It channels operating surplus from lottery games and sports betting to community development projects. Its commitment to corporate social responsibility is evident in its continuous efforts to foster a responsible gaming culture among gamblers.
With an annual turnover of $12.2 billion, Singapore Pools is the only legal lottery and sports betting operator in the country. The company’s latest financial year saw its highest ever turnover, thanks to growing sports betting. In an interview with The Straits Times, Chief Digital Officer Yeo Teck Guan explains how his team has transformed Singapore Pools’ customer touchpoints from a traditional counter-service and in-person model to a more digitally empowered business.
One of the first changes Yeo and his team made was introducing new mobile apps for customers to onboard, manage their accounts and bet online. The apps also support Singapore Pools’ ongoing work with the authorities to combat illegal gambling activity. The new systems have also improved the overall customer experience, boosting brand loyalty and increasing the number of active players.
Another area of focus for Singapore Pools is improving its cybersecurity infrastructure. In the aftermath of the COVID-19 pandemic, the company saw a global spike in data demand that forced it to unlock additional capacity. It also needed to upskill its staff on cyber security, and conduct regular anti-phishing campaigns to boost awareness and reduce incidents of phishing.
The company has also been experimenting with blockchain technologies to enhance security and transparency in its operations. Its pilot project with the Australian Football League has already helped it reduce fraud and improve match-day data analysis. The technology could eventually be applied to other countries, such as the US, and help Singapore Pools streamline its operations.
In addition to its core business of running lottery and sports betting, Singapore Pools strives to be a “Company for Good.” Leveraging their IT capital and expertise, they set up iShine Cloud in 2018 to offer other charities a secure, integrated suite of charity-specific solutions through a cloud-based IT platform. This allows charities to be more effective and efficient in their operations, freeing them up to focus on serving the public. The company is also a major contributor to charitable causes, including the National Kidney Foundation and the Children’s Cancer Foundation. Its donations amounted to $2.8 million in 2024.